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Once upon a time, sound was new technology.
Every time new technology is introduced, especially involving reproduction, you get the 'yuck' effect.
In the case of Comcast, we're taking a lot of our technology into the cloud, so you don't need a new box every time you want to innovate. And it's all speeding up.
Every film that comes out that incorporates CGI or performance capture is a little bit ahead of the last film that came out. You're on the cutting edge for a certain amount of time, and then the new technology comes out.