I didn't think that personal style had much value in graphic design.

You're always a child of your time, and you cannot step out of that.

Logos are a graphic extension of the internal realities of a company.

By definition, when you make something no one hates, no one loves it.

Simplicity is about subtracting the obvious and adding the meaningful.

So whatever I find true for myself, other people might also relate to.

A mystery is the most stimulating force in unleashing the imagination.

The simplest way to achieve simplicity is through thoughtful reduction.

Pay attention to what you're passionate about when no one is paying you.

Information is expanding daily. How to get it out visually is important.

The products people like best start with function and wind up with look.

The best way way to get a visual image is not to think of a visual image.

We get used to things, and we like reading the way we're used to reading.

I often think that presentations are more difficult than the work itself.

The only way I work as a designer is to consciously avoid specialisation.

All artists yearn to struggle, when they struggle they know they're alive.

All I want to be is, someone that makes, new things and, thinks about them.

Design is the art of planning, and it is the art of making things possible.

The average individual lives in a high impact, complex, visual environment.

I find our society a bit noisy. I would like to contribute a little silence.

An image can only be one element in constructing a sequence of understanding.

What makes me say "wow" continually changes. It changes based on what I know.

That's how it is in heaven. It's just love, and no one forgets who they love.

I'm always trying to turn things upside down and see if they look any better.

Invite the reader to participate by deciphering. Chaos can attract and engage.

The artist needs to understand the truth that lies at the bottom of an enigma.

You can't say there shouldn't be marketing and (that) marketing is a bad thing.

Design is just language and the real issue is what you use that language to do.

Pictures are so good at giving people information that they're not looking for.

Edits are very important to me - they're the way in which I work on everything.

Certainty is a closing of the mind. To create something new you must have doubt.

To design is to communicate clearly by whatever means you can control or master.

The goal, and the ultimate achievement, is to make people feel as well as think.

Making good design is easy. It's polishing the half-assed stuff that takes time.

What's the use of being legible, when nothing inspires you to take notice of it?

Design is more than just a few tricks to the eye. It's a few tricks to the brain.

I won't describe what I look like. Whatever you're thinking, it's probably worse.

In the Orthodox religion, you don't draw the human figure. It's against the rules.

Play is the state of mind that we can use in our creative process to our advantage.

If you can announce the Higgs Boson in Comic Sans, clearly anybody can do anything.

The reason I always insisted on signing my work was not to be subordinate to anyone.

If you're digging a hole in the wrong place, making it deeper doesn't help anything.

Design must seduce, shape, and perhaps more importantly, evoke an emotional response.

If you dig a hole and it's in the wrong place, digging it deeper isn't going to help.

Without professionalism I'd be an amateur, and the clients I want don't hire amateurs.

I tend not to have a ton of clients at any one time, but some pretty interesting ones.

People pay me for my thoughts and my dreams. I think in that sense I'm very fortunate.

To create a memorable design you need to start with a thought that's worth remembering.

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

To me what really matters is that it shouldn't matter to you what day of the week it is.

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