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I've done strategic planning, all kind of cash flows, but in fad marketing, it is all really irrelevant. It is marketing by total gut feeling. There is no market research. You either sell 500 of something, and it is a total bomb, or you sell 500 million.
There are some keys to success in the fad business. One is never give up. You need total motivation and the right kind of creativity. You also have to back the right activity. It is a disaster if you back the wrong idea with your energy. You not only lose money, but you take a big social risk.
There are conventions for people with serious, boring inventions, but fad inventors need help. You need someone to talk to. You just can't tell your friends you're going to invent a pet rock and mortgage your house to pay for it. It's embarrassing... risky mentally. Your friends think you're crazy.