Quotes of All Topics . Occasions . Authors
Negative social media can ruin a player. Reading your mentions? It's poison.
Don't have just anyone run your social media. I think it's insane when brands or celebrities relegate their social media to an intern or someone who does not know them well.
By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts.
Social media, for all of its limitations, is rarely irrelevant. The stream of updates on your Facebook page, for instance, is algorithmically engineered to be darn-near irresistible.
Whenever there's a big story with vast potential to get social media content and find out what's happening, your first object is to prod into that and then test it to see whether it's valid. If you don't do the second part, you're basically a bilge pump.