YouTube's audience is very specific. They are ready for great content. But you have to engage with the audience in a very direct fashion.

Even if I get into television and movies, I'm never going to quit YouTube because of the bond I have with my viewers.

I'm really happy that YouTube is as complete and successful as it is, to the point where, when things do go wrong, they'll hear about it from every direction.

YouTube is the place where people go to consume advertisements willingly. It's some capitalist dystopian nightmare.

Let's make it so the more you invest in YouTube, the better deal YouTube gets for you.

Our goal is to have YouTube on every screen - to take it from the PC to the living room and the mobile phone.

YouTube is becoming much more than an entertainment destination.

I try my hardest with my live show and YouTube to make it appealing to all ages.

The joy of YouTube is that you can create content about anything you feel passionate about, however silly the subject matter.

I like new products, I like when YouTube changes, I like when people have big ideas and try things out.

I never would've tried YouTube if I hadn't had so many doors slammed in my face.

I was doing nuclear med I didn't like it. My first semester I switched to film major. YouTube helped make that decision for me.

In creating my YouTube videos, I don't want to speak for my audience and the people I represent; I want to amplify their voices.

Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.

I cannot understand how sensible people still defend Facebook, YouTube and Twitter

I'm so inspired by people like Issa Rae who started on YouTube or Abbi and Ilana from 'Broad City' who also started on YouTube.

Whenever I have free time, I love to just lay in my bed and watch YouTube videos, watch movies. Just basically do nothing.

Every day, something new gets thrown at me, and I'm like, 'How did this happen?' I've gone through some of the craziest life experiences because of YouTube.

If you type 'Salt Flats' into YouTube, you'll find 100 amazing videos that were shot out there, but you won't find any that were shot in the rain.

This girl just kept staring at me, and I was like, 'What in the world is wrong with her?' That's when I knew, this YouTube thing is something.

I never intended or planned on making a YouTube Channel. I always thought that it was meant for Bollywood movies, trailers, and songs.

I love documenting. Having these videos forever is priceless to me, so I think I will be doing it forever, but who knows if YouTube is gonna be around forever.

If you have a YouTube account, you essentially have your own channel, and anybody who subscribes, or any of your friends on YouTube, they're your audience.

I think I'm used to competition. YouTube is a daily competition. I'm used to that, and I'm used to hate coming from everywhere on the Internet.

When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component.

YouTube has made a lot of changes to support time on site - a statistic they care about. But subscriber support is lacking.

What we have noticed at YouTube is that many users who have uploaded infringing content are unaware that it's illegal to do so.

I think a platform such as YouTube has to respect local laws and customs.

I've always done YouTube myself: everything is written, edited, produced, and promoted by myself.

YouTube is very culturally recognized. When we started in 2007 YouTube was very relevant, but completely unrecognized.

I was very unfamiliar with YouTube; I thought it was the place for dog and cat videos.

I try to use my influence and empower my community to always question the status quo - whether it relates to broader policy issues or YouTube gossip.

I definitely have aspirations outside of YouTube, but I think there's a lot of people on YouTube who want to leave YouTube. I don't want to leave; I love it.

In the beginning of my YouTube channel, I feel like I was doing what everyone else was doing, and I kind of felt very pressured to fit in with everyone.

The idea that somebody would go to my YouTube channel and want to watch movies and then be subjected to some terrible car commercial - I don't like that.

Hulu understood how much content costs. By remaining defensive, YouTube is losing various aspects of video - long-form, for example - to other companies.

As content creators, we're benefitting YouTube every day. YouTube couldn't do what they do without us, so do not underestimate your power.

From our experiences with the site in Japan, we've come to ask, 'What can we learn about syndicating content from mobile devices and getting it up on YouTube?'

To see how YouTube has become part of pop culture, it's been just amazing.

On YouTube, I've stayed very limited with what I've been willing to share, so it's been very surface-level with Miranda.

OK, I wasn't really paying attention to YouTube in the year after it began. No one was. But its growth was remarkably rapid.

The great thing about YouTube is there are no gatekeepers. No one is waiting to tell you if you're good enough. It's just your audience.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

Gaming content is exactly what YouTube wants (the videos are long, the audiences are engaged, and thus people stay on the site).

We started YouTube to democratize video distribution. Now, we are democratizing video creation.

YouTube is committed to balancing the needs of the fan community with those of copyright holders.

CBS has received a strong and positive response from the YouTube community about the quality of its programming.

YouTube provides a unique opportunity for all musicians to market and promote their music and directly engage their fans.

With YouTube - with the Internet in general - you have information overload. The people who don't necessarily get credit are the curators.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

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