Quotes by Jakob Nielsen - Page 1

Designers are not users.
Jakob Nielsen / Usability Consultant
Design
Designer
Users
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Users are not designers.
Jakob Nielsen / Usability Consultant
Design
Designer
Users
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Three Tips: Simplify, Simplify, Simplify.
Jakob Nielsen / Usability Consultant
Simplicity
Simplify
Three
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A bad website is like a grumpy salesperson.
Jakob Nielsen / Usability Consultant
Design
Grumpy
Website
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The best Web sites are better than Reality.
Jakob Nielsen / Usability Consultant
Reality
Site
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Information Overload = "information pollution"
Jakob Nielsen / Usability Consultant
Information
Information Overload
Pollution
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What we learned is money doesn't grow on trees.
Jakob Nielsen / Usability Consultant
Grows
Tree
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...pay attention to what users do, not what they say.
Jakob Nielsen / Usability Consultant
Attention
Pay
User Experience
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People have to want to change before there's any chance of helping them do so.
Jakob Nielsen / Usability Consultant
Inspirational
People
Want
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Compared to 1999...we cannot quite declare victory, but we can declare progress.
Jakob Nielsen / Usability Consultant
Interesting
Progress
Victory
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On the Web, all advantages are temporary, and you must keep innovating to stay ahead
Jakob Nielsen / Usability Consultant
Advantage
Ministry
Temporary
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Ultimately, users visit your website for its content. Everything else is just the backdrop.
Jakob Nielsen / Usability Consultant
Design
Backdrop
Website
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Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.
Jakob Nielsen / Usability Consultant
Apples
Copying
Window
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Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.
Jakob Nielsen / Usability Consultant
Customers
Products
Usability
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In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.
Jakob Nielsen / Usability Consultant
Attention
Economy
Trying
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The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.
Jakob Nielsen / Usability Consultant
Appropriate
Feedback
Should
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The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.
Jakob Nielsen / Usability Consultant
Expectations
Feels
Prove
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At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.
Jakob Nielsen / Usability Consultant
Technology
Poor
Tables
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A general principle for all user interface design is to go through all of your design elements and remove them one at a time.
Jakob Nielsen / Usability Consultant
Design
Elements
Principles
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On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.
Jakob Nielsen / Usability Consultant
Average
Faults
Tasks
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Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone.
Jakob Nielsen / Usability Consultant
Errors
Progressive
Used
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Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.
Jakob Nielsen / Usability Consultant
Technology
Impact
Simple
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Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.
Jakob Nielsen / Usability Consultant
Mean
Programming
Way
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If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints.
Jakob Nielsen / Usability Consultant
Design
Site
Support
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Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.
Jakob Nielsen / Usability Consultant
Design
Computer
Successful
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...the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.
Jakob Nielsen / Usability Consultant
Book
Humanity
Simplicity
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To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.
Jakob Nielsen / Usability Consultant
Design
Pay
Self
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Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost productivity.
Jakob Nielsen / Usability Consultant
Cost
Engineering
Years
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The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.
Jakob Nielsen / Usability Consultant
Empowering
Environment
World
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Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.
Jakob Nielsen / Usability Consultant
Host
Two
Use
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Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen. Instead, they know what will happen based on earlier experience.
Jakob Nielsen / Usability Consultant
Consistency
Powerful
Worry
Copy Quote
Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their connections with users and in terms of each visit's commercial value.
Jakob Nielsen / Usability Consultant
Connections
Diversity
May
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The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.
Jakob Nielsen / Usability Consultant
Order
Phrases
Real
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Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy.
Jakob Nielsen / Usability Consultant
Jobs
Technology
Information
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The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web.
Jakob Nielsen / Usability Consultant
Attitude
Design
People
Years
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Even better than good error messages is a careful design which prevents a problem from occurring in the first place. Either eliminate error-prone conditions or check for them and present users with a confirmation option before they commit to the action.
Jakob Nielsen / Usability Consultant
Design
Errors
Messages
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Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Any such information should be easy to search, focused on the user's task, list concrete steps to be carried out, and not be too large.
Jakob Nielsen / Usability Consultant
Documentation
May
Tasks
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Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.
Jakob Nielsen / Usability Consultant
Information
Memories
Use
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On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.
Jakob Nielsen / Usability Consultant
Giving
Loyal Customers
Survival
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Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.
Jakob Nielsen / Usability Consultant
Errors
Mean
Simplicity
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On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?
Jakob Nielsen / Usability Consultant
Keys
People
Survival
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Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it's much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline.
Jakob Nielsen / Usability Consultant
Book
Practice
Simple
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