When you want to do something that is challenging or interesting or new, you never find the place. All the places are obvious or old or generic. And so you realize that the role of architecture is fundamental.

I think more and more, if you live in the current world - and live internationally - it's all a mix of interests, and the same people who are interested in fashion are also interested in movies, art, and culture.

The trouble is, most people are not so generous. Everybody wants love for themselves. I hear this all the time from the women I work with. I hear them say, "I want, I want." I never hear them saying what they want to give.

Many of us grew up with a kind of puritanism against shopping. But shopping can be much more than how it is cast. If you are bored or you have problems, it can be a way of lifting your spirits, by doing something light and superficial. Why not?

The younger generations have their own ideas, they have their own projects. When they talk, I am always surprised how much more lucid and cultivated they are and how they see things in a way that is much more complex than, for example, other generations did.

I always have this idea to create and display activities somewhere else around the world, but in fact it's been very difficult since the start, as you have to find the right place that can represent, or could be as significant as, your ideals. It rarely happens.

Now, I'm not saying I'm fashionable, but there are sociological interests that matter to me, things that are theoretical, political, intellectual and also concerned with vanity and beauty that we all think about but that I try to mix up and translate into fashion.

I’ve never wanted to be called an artist. The term itself seems old-fashioned. It’s a term that does not relate to modern times. And it’s too confining. What I love about fashion is its accessibility and its democracy. Everyone wears it, and everyone relates to it.

When I design and wonder what the point is, I think of someone having a bad time in their life. Maybe they are sad and they wake up and put on something I have made and it makes them feel just a bit better. So, in that sense, fashion is a little help in the life of a person. But only a little.

We, as designers, have a job with so many possibilities and connections. We are connected to so many different portals, from art to movies to music to design. Fashion is always evolving. Actually, the field is huge. I don't think there is another profession that is so open to so many possibilities.

If I have done anything, it is to make ugly appealing. In fact, most of my work is concerned with destroying—or at least deconstructing—conventional ideas of beauty, of the generic appeal of the beautiful, glamorous, bourgeois woman. Fashion fosters clichés of beauty, but I want to tear them apart.

Designing for me is a very complex process. There are many ideas that I want to express in one object, very often contradictory. The creative process in Miu Miu is completely different from that of Prada. Miu Miu is not as complicated and thought out as Prada. Rather than being young, Miu Miu is immediate Prada is very sophisticated and considered; Miu Miu is much more naive. The solution, when I am working on Miu Miu, has to come immediately, instinctively, spontaneously with whatever is available at the moment. If I think three times, I stop.

Share This Page