When I was younger, shopping helped me discover many new places and many new things.

I hate the idea that you shouldn't wear something just because you're a certain age.

I love clothes. Maybe I can say I don't love fashion, but I love clothes completely.

I don't believe that anyone is not bothered by critics. I think that everybody cares.

You need to have dignity towards how you are, how you dress, how you behave. Very important.

The process of a date, I think, is terrible. Horrible. Because everything is banal and predicted.

I once tried to make lace - which has been a great obsession of women - unsexy. And I achieved it.

I have to say that my husband and my children are so tough, there really is no space for pretension.

I want to confront myself. I challenge and doubt myself. Basically, what I don't like is to get bored.

I remember being mad about having pink and red shoes. I gew up envying other girls' pink and red shoes.

It's still feminine, but not in a romantic way. It's all about masculine and feminine, and being strong.

Talking about the democratization of fashion is just one of the many trite things people say these days.

Women always try to tame themselves as they get older, but the ones who look best are often a bit wilder.

Nostalgia is a very complicated subject for me. I'm attracted by nostalgia but I refuse it intellectually.

What interests me most is when a work of art is no longer just an object, but also touches reality and life.

I am in a key moment. I kind of understand that I have to use my work more completely without being ashamed.

I would say there is no Prada woman. I'm interested in women in general. I don't have any kind of preference.

I was a communist, but being left-wing was fashionable. I was no different from thousands of middle-class kids.

Sex and the City is the opposite of dignity. You have to have dignity for your body - this is with men and women.

You cannot do something just for the money. You have to do things you believe in and eventually you will make money.

The moment you start being in love with what you're doing, and thinking it's beautiful or rich, then you're in danger.

I'm not interested in how people dress. Of course, I recognize if somebody's elegant. But fashion doesn't interest me.

People ask me how can I be stylish, how can I be elegant and what can I wear? My only answer is study! You have to learn.

One's life and passion may be elsewhere, but New York is where you prove if what you think in theory makes sense in life.

I always believe in doing new things and using new materials that I have never used or that I didn't like for a long time.

It's what I say all the time to my girls in the office here: The more they dress for sex, the less they will have love or sex.

It's horrible when people are only interested in buying labels, because it doesn't bring them the happiness they think it will.

What you wear is how you present yourself to the world, especially today when human contacts go so fast. Fashion is instant language.

Fashion is a little help in the life of a person. But very little. After all, if you have a serious drama, who cares about the clothes?

What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.

You want to be understood by the sophisticated few but you also have to be more loud somehow, otherwise your message doesn't go through.

The fashion world is very active and generous, despite the fact that it is not very well respected - or at least not as much as it should be.

I love uniforms because they allow you to hide. No one knows what you are thinking, so it's a very appropriate and correct way to be yourself.

I want to make clothes that are beautiful of course, but also clothes that are interesting and considered and intelligent and not out of place.

I was a feminist in the Sixties, and can you imagine? The worst thing I could have done was to be in fashion. It was the most uncomfortable position.

I suppose I felt guilty not to be doing something more important, more political. So in a way I am trying to use the company for these other activities.

What people sometimes interpret as quirky is my attempt to subvert the concept of luxury by introducing elements that are considered ordinary or commonplace.

I don't like things that are obvious and so I always try to introduce something that is wrong, something that is different. Just beauty by itself is too easy.

When I talk with people, I don't even see what they are wearing . . . No, I recognize it if it's something particularly nice and interesting. I see the exception.

What you wear represents you to the world, especially now, when communication between people is so fast. Fashion is a universal language that everyone understands.

Clothes can be important. I am learning this. For instance, often when I design and I wonder what is the point, I think of someone having a bad time in their life.

Seduction is a matter of feelings and people opening themselves. I don't think it's something tricky - it's being human. And everybody is seduced by something different.

The only way to do something in depth is to work hard. The moment you start being in love with what you're doing, and thinking it's beautiful or rich, then you're in danger.

My family was too serious. They didn't take care of me - it was a very serious and severe life. Not severe in a bad way; just boring - like totally neutral. I felt no emotion.

Craziness in a shoe is great - you can have much more freedom, you can exaggerate and it doesn't feel stupid. But to have too much craziness near your face, that would just feel weird.

Ugly is attractive, ugly is exciting. Maybe because it is newer. The investigation of ugliness is, to me, more interesting than the bourgeois idea of beauty. And why? Because ugly is human.

Women have the stress of being beautiful, of age and youth. Men don't have all that. And with women, that stress causes a lot of mistakes and bad choices - a lot of not being their true self.

The content could be done anyplace, but the real invention is the architecture. The architecture is the only work that really defines a new way of doing things. I think this point is fundamental.

Women often don't want to admit that they like fashion. And yet fashion enthralls everyone, from the taxi driver to the mega-intellectual. I have often asked myself why this is. I don't know the answer.

Because of the Prada name, I can do things that people normally would not care about in the culture. I can have an exhibit by some forgotten artist who I love, and because it's Prada, people will come see it.

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