Quotes of All Topics . Occasions . Authors
Good marketers measure.
I'm the master marketer.
Good marketers tell a story.
All Marketers are liars tell stories.
Sameness is what marketers want us to want.
Content Marketing is all the Marketing that's left.
Great marketers don't make stuff. They make meaning.
When the product is right, you don't have to be a great marketer.
As good marketers, we like to tinker with things and make them better.
The entrepreneur must be the best salesperson and marketer in his business.
Marketers are out there trying to figure out how to get your money out of your child.
Marketers reinforce the idea - a false one - that celebrity is available to everyone.
Social media marketers have already shown unusual savvy in executing campaigns in Brazil.
The only marketers who know what the hell they're doing are those who have worked in sales
The world of marketing is all about trends and the ability of marketers to identify and cultivate them.
What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.
Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers.
The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.
Marketers sometimes get caught in this lie that you must talk to people only in the voice that they recognize.
Unexpectedly, I'm here now, so I need to let all the U.S. marketers know that Asians are not different. We are all the same.
When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter.
I think the Reagan people are superb marketers. Their whole approach to polling, to television, to the symbolism and the rest approaches genius.
The media, when it's functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things.
It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's trying to grow.
Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.
Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.
People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make marketers unhappy.
The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.
Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for marketers and media companies.
Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.
When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.
It is impossible to objectively define how free a market is. This is a political definition. Government is always involved, and those free marketers are as politically motivated as anyone.
Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.
Anytime you open a business, you have to be effective in promoting whether it's a franchise or not. You'll need to learn to be a Web marketer extraordinaire. There's plenty of material out there.
Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
Keyword research is a task often left to SEOs and content marketers. However, it can be a powerful tool for anyone in your organization who wants to learn what your target market wants to read, learn and buy.
We need to write books that publicists and marketers and booksellers and book club leaders and librarians and readers can get excited about. That have something about them that makes them stand out. That makes them shine.
The biggest mistake is to assume that another writer's successful strategy will work for you, too. Publishers' marketers - and even freelance publicists who cost mega bucks - tend to do the same basic things for all books.
Qualified software engineers, managers, marketers and salespeople in Silicon Valley can rack up dozens of high-paying, high-upside job offers any time they want, while national unemployment and underemployment is sky high.
For Customer Development to succeed, everyone on the team - from investor or parent company to engineers, marketers and founders - needs to understand and agree that the Customer Development process is different to its core.
Lists that segment people into clearly-defined categories are particularly valuable to direct marketers, which can tailor their sales pitch to a particular demographic and, therefore, increase the likelihood of making a sale.
Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.
As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.
Bell Labs was a fantastic research organization but having them create and market new products for the world was terrible. They were not good marketers and yet it was AT&T engineers who were deciding what the products of the future were.
At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.
Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.
Everyone dies, and before that, most people eventually lose some of their faculties. So some people worry that as marketers get better at targeting the elderly, the line between advertising and unscrupulous manipulation will be harder to discern.