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Animals' taste systems are specialized for the niche they occupy in the environment. That includes us. As hunters and foragers of the dry savannah, our earliest forebears evolved a taste for important but scarce nutrients: salt and high-energy fats and sugars. That, in a nutshell, explains the widespread popularity of junk food.
Health messages are simply overwhelmed, in volume and in effectiveness, by junk-food ads that often deploy celebrities or cartoon characters to great effect. We may know that eating fruits and vegetables is good for us, but the preponderance of the signals we get - and especially the signals children get - push us in the direction of junk food.
At the end of the day, I write down an 'L' or a 'W,' whether or not the day was a 'Loss' or if it was a 'Win.' It really bothers you to have to write down an 'L.' An 'L' looks like a day I ate a lot of junk food, or I didn't work out when I was supposed to or train when I was supposed to train, or if I felt that I had a bad performance in the ring.