I'm a Levi's guy.

Zach Levi has a huge heart.

I think Levi's Stadium is phenomenal.

The only casual item I own is a Levi's jacket.

My favorite designers are Levi Strauss and Fruit of the Loom.

I am a sucker for an old pair of Levi's and a worn-out shirt.

I would like Madewell jeans to be the Levi's of its generation.

My memories are of denim. I remember being 12 in my Levi's. Wow!

My vintage Levi's are my favorite on the show, 'cause they really fit.

It's every woman's dream: looking fabulous in her favorite pair of Levi's.

I have so many different styles. My favorites are from Amo, Levi's, and Frame.

I've always been a T-shirt, Levi's, leather jacket, and combat boots kind of girl.

David Levi is a teacher as well as a chef, and, like most teachers, he loves to talk.

Levi's can produce many more Western jeans than we can and make them at a better price.

Denim comes and goes into style often, but my Levi's have longevity. They will never be just a fad.

My go-to jeans are old Levi's I've gotten from boyfriends; they're worn-in and really yummy and perfect.

Really, what are the options? Levi's or Wranglers. And you just pick one. It's one of those life choices.

Randy Newman seemed like an even worse singer than me. I liked Ray Charles, Levi Stubbs, Jack Jones, Joe Tex, Wilson Pickett.

Real cowboys wear Wranglers. End of story. Levi's may be chic and trendy, but if you work cattle for a living, you wear Wranglers.

I love to shop at one of my favorite stores, Levi's. They have the best button down denim shirts and jeans that are reasonable priced.

On a casual day, I'd usually pull out my vintage Levi's, a pair of loafers or beat-up Converse, a bomber jacket, and a button-down shirt.

Levi is one of the best authors I've ever read. It's hard not to have an immediate personal response to his work. He has such a quiet tone.

I've done a fair amount of commercials. I did a bunch of Champion spark plug ads and Levi's and Molson Beer. You wouldn't know it. But some of it's damn good.

When I was really young, I had an afro and wore pressed jeans and argyle sweaters. In my teens, I moved on to ripped Levi's jeans, white T-shirts, and cowboy boots.

I encourage everyone to read James Baldwin and Malcom X and Aldous Huxley. To read Primo Levi. To read 'Silent Spring.' To read Toni Morrison. To read Zora Neale Hurston.

My mom passed down to me her old Levi's denim jacket. When I left it on a plane, I was devastated. I've never been able to find anything with quite the same cool, faded look.

I still have my Levi's jacket that I bought on the Portobello Road when I was 14, and it's like part of me, you know, it's got oils in it, and it's my comfort, security blanket or something.

I have this big, old, oversize Levi's denim jacket, and I honestly think it might be for a dude. And on the back, it says, 'Catch feelings, not waves,' which I love because I'm very emotional.

When I first moved to London for university, I was already a big fan of Diesel because, in the nineties, Diesel was, like, the brand. The stores were the place to go. It wasn't workwear like Levi's or G-Star.

There is much that makes one pause in 'If This is a Man', the record of Levi's 11-month incarceration in Auschwitz, much one cannot read without needing to lay aside the book and inhale the breath of common air.

It wasn't such a pleasant experience. We went through 14 hours with contractions every two minutes, no epidural, no nothing. Every two minutes, I would pass out. I went to the hospital on Saturday, and Levi was born on Monday.

I'm a great admirer of Primo Levi's work. It's always mind-boggling, the idea of how much pain people can endure and still come back from the edge with a sense of humor, with this tremendous animal desire we have to get on with life.

For me, it's all about the Canadian tuxedo, and maybe a bolero. The province I grew up in in Alberta is pretty much the denim capital of Canada. The first premier of Alberta started Grand Western Garment, which Levi's bought later on.

I love anything to do with cooking, from watching the Food Network to reading recipe books by Gordon Ramsay, Jamie Oliver and Levi Roots. My favourite types of cuisine are Asian and Caribbean, and I love cooking new recipes for my family.

I came in with my idea of what a cowboy would wear, but then I met some real cowboys and they said that I rode the horses well, shoed the horses, but no good cowboy would be wearing a pair of Levi's. I had to get a good old pair of Wranglers.

You know, in some ways, the celibacy tradition goes back to the tribe of Levi and, certainly, sacrifice and the notion of sacrifice. In the Old Testament, the shedding of blood was for a man to perform. It was not for the woman, who gave life.

Years ago, I met once a week, 9 A.M. sharp, with a therapist whom I will call Dr. Mason. We would settle in well-worn chairs, Dr. Mason, a slender, balding middle-ager in blazer and striped tie, and me, an anxious academic in Levi's and tweeds.

Things happen in 'If This is a Man' that are beyond ordinary daily experience, but it is still us to whom they are happening, and the understanding Levi seeks is no different in kind from that sought by Shakespeare in 'King Lear', or Conrad in 'The Heart of Darkness'.

When somebody says that six million people died in the Holocaust, there is nobody in the world who can understand that. It's only through story, reading books by Elie Wiesel or Primo Levi, that you really begin to understand the trauma and how horrible it actually was.

I'm really annoyed by the wave of country music that's just a list of stuff. It almost sounds like L.A. people writing country music, because it's just a list of stuff: 'My pickup truck and my cowboy boots and my Levi's jeans and my girlfriend with the short shorts.' It's so boring!

My dad was a mechanic, and I have great style memories of him. He wore, every single day: a blue chambray shirt, Levi's 501s, and Red Wing boots. And that certainly wasn't fashionable at the time; it was basically the opposite. And he wore these horn rim glasses that were very Sol Moscot.

Again and again, Primo Levi's work is described as indispensable, essential, necessary. None of those terms overstate the case, but they do prepare readers new to Levi for a forbiddingly educative experience, making him a writer unlike all others and the experience of reading him a chore. Which it isn't.

My memories are of denim. I remember being 12 in my Levi's. Wow! As a teenager in Milan, I was really fascinated by Fiorucci, but at the time I was not rich enough to buy. Oh my God! I made a collection of Fiorucci shopping bags, and my mother, she still has them and my stickers, and now I invite Elio Fiorucci to our shows.

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

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