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When you are a face for a long time and you turn heel, your stock value immediately goes up, especially if you're able to pull it off in the ring and on the mic. Then you ride that horse as long as you can. When it starts to falter, and when attendance drops, then you can turn back babyface. And your stock value goes up again.
A lot of what we do is built on trust, because basically, you go out there with a live mic on live television, and the WWE is putting their brand in your hands. Basically, they are entrusting you to go out there and to be a role model for children and keep everything that you are doing within the PG confines of this great brand.
There's a lot of guys that made big money in wrestling because they just projected such a realistic character. And they weren't necessarily great athletes. Junkyard Dog played football, Junkyard Dog the wrestler, mechanically in the ring he was just not that good. His gift was, unbelievable work on the mic. He had charisma coming out of his ears.