The Holiday Inn Express brand is known for great service, comfortable beds, all-you-can-eat ice from machines at every hotel, so I was pretty excited when they asked me to be a part of their Smart Thinking Platform.

I would like to work with brands I personally love, like Haider Ackermann, Chanel, or Off-White, to even newer brands like Rhude and A-Cold-Wall. It's easier and more organic when you know and love the brand already.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

The Guy Fawkes mask has now become a common brand and a convenient placard to use in protest against tyranny - and I'm happy with people using it; it seems quite unique, an icon of popular culture being used this way.

Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right.

When we finish this tour we are going to begin writing and go into the studio to hopefully have a brand new Foreigner album out in early spring next year. This will be the first Foreigner album out in about ten years.

You cry and you scream and you stomp your feet and you shout. You say, 'You know what? I'm giving up, I don't care.' And then you go to bed and you wake up and it's a brand new day, and you pick yourself back up again.

The two most mysterious things in our lives are birth and death. They are both miraculous events; one brings shiny, brand new life into the world, and the other snuffs it out like that. That person isn't there anymore.

We are really living the American dream, to be a successful brand in the States and in Europe and to steep ourselves in our heritage. But we do it with a sense of humor. We don't take ourselves too seriously in fashion.

When someone calls me a blogger, I think, 'That's one of the things I used to do.' I'm a creative director for my shoe brand; I'm the editor-in-chief of 'The Blonde Salad,' which is a website and not just a blog anymore.

The Lego children and fans are highly engaged people, so they expect a high degree of interaction with us. If you go to YouTube... we were told by Google last year that we are the second most-watched brand of all brands.

When I took on the title sponsorship of the Western European League and the World Cup Final in October 2010, I did it because I love the sport and I love horses. It has proved to be a perfect match for the Reem Acra brand.

The Laker brand and name itself is fantastic. When you have a guy like Kobe Bryant in that brand also, it takes it out of this world. I think the fact that everybody sees the work ethic this guy has makes them work harder.

I wouldn't necessarily say that 'Alpha House' or 'Betas' embodied a particular vision of Amazon of the kind of brand or programming they were gonna do. I think those were the first lucky creators who hit it right for them.

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

We as artists are actively encouraged - by other authors, your agent, publisher, and society - not to think about money, strategy, how to manage your career, how to create a brand, because we're supposed to focus on the art.

To be recognized by a brand like Reebok and to know that the company is looking at mixed martial arts shows the growth of the sport. For me, it's an amazing opportunity. I get to be the face of my own shoe, and it's surreal.

The growth of markets in the region also provides opportunities for home-grown entities - whether established brand names like DBS, Singtel and Keppel Corporation, or SMEs - to establish and grow their presence in the region.

There were a few labels scouting me, but I felt like G.O.O.D. had my best interest at heart. They gave me the freedom to really do what I want, which is to expand my brand, make great music, and find ways to elevate my sound.

In 1999, I found myself the unlikely leader of a community-based effort to protect what was arguably Colorado's most important brand, and one once thought to be untouchable: the 'Mile High' part of Denver's Mile High Stadium.

Anyone can replicate a product. There are lots of brilliant minds out there that know how to code, but there's unique DNA to a brand. You cannot have a brand without people. That is the most important asset you will ever have.

I looked at the rap community like street kids wanting their own brand. But now I look at that period with the rappers in the 90s as a trend of the moment. What it taught me was never to follow a trend, because trends move on.

I am honoured to be associated with a brand like Movado. It believes in the art of design and is known for its perfection worldwide. I have strong faith in the pursuit of perfection. I am looking forward to a long association.

Even if we give parents all the information they need and we improve school meals and build brand new supermarkets on every corner, none of that matters if when families step into a restaurant, they can't make a healthy choice.

When we first started Marquis Jet back in 2001, one of our first goals was to try to break into the Hollywood marketplace. We thought it was a good way to help build brand credibility and attract new customers by word of mouth.

Being appreciated for playing a female warrior seems too good to be true. I enjoy playing such empowered roles, and on a related note, that's why I agreed to become the brand ambassador for the Beti Bachao, Beti Padhao campaign.

But I think there was a sense amongst the House Republicans especially that we didn't just want to be opposed to Bill Clinton; that we wanted to tell the country what we were for and to brand ourselves in a more positive manner.

I think what I do in my acting world and what I do in my standup world is bring up a brand that I want to bring across. Once you figure out your brand and what you do, it's kind of easy at that. You end up getting your audience.

I like a lot of independent brands - Melbourne's Kloke, Handsom and Neuw Denim, and Bassike in Sydney. It's easier to be proud of what you're wearing if you've met the people behind the brand and there's more of a personal story.

'Avatar' is the greatest, most comprehensive collection of movie cliches ever assembled, but it's put together in a brand new way with a new technology, and tremendous imagination, making it a true epic and a kind of a milestone.

I don't believe in signing anything and everything that comes my way. I leave it to my agency to help narrow them down for me, but I do research it myself before signing. The image of the brand and its ambassadors go hand in hand.

The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.

Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.

It is such a great opportunity to be the face of a brand which I remember wearing as a little kid and running around in half-naked. Bonds is now getting very serious about fitness, and their range is amazing. It's beautiful and comfy.

For blogs today, it's really about content creation and partnering with a brand. You can get the news in so many forms and so many places. A tweet now is enough to tell you about a story. People don't have to click to go to your site.

Architecture adds dimensions to my life that would be impossible to acquire if I retired. The beautiful thing about architecture is that every project is brand new. I am forced to renew myself with every project. Isn't that wonderful?

Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay division is ten times larger than its largest competitor, Diamond Foods, Inc., of San Francisco. Its products take up whole aisles at Walmart.

I am thrilled to be modelling the debut collection of Always Aliza. Janet Reger was such an iconic brand throughout my modelling career, and it feels great to now be modelling her daughter's range for JD Williams almost forty years on.

France was given up to fire and bloodshed, she experienced famine, she experienced the worst of things, she was nearly chopped up in pieces forever because of the decision... to exclude, to brand one party as guilty and annihilate them.

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

Fashion is kinda a joke. I don't get too bogged down in the clothes. For me, it's one big art project, just a canvas to show that fashion should have a brand which has someone behind it who cares about different contexts. Social things.

We at Hoods Up aren't just about celebrities. I am a huge fan of a lot of artists and actors, although I don't feel it is necessary to put it on them to help sell the brand. It would an honor if anyone were to wear it, celebrity or not.

Versace has always been a brand that I've loved, a brand that has supported me. I've been wearing Versace for so long, I come in here and I have friends here, and they really support what it is that I do. Our partnership has been great.

I use this brand called Ouidad; they're great. Not Your Mother's is another one. Garnier Fructis. I use a bunch of stuff. Literally, I just throw a huge concoction of stuff in my hair after I get out of the shower, and then I diffuse it.

This album means a lot to me, and partnering with Cracker Barrel to have it in their stores is very exciting. I am a big fan of the brand, so it was a natural fit to team up with them to have 'You Should Be Here' in its stores nationwide.

Unless you consider yourself some sort of human brand, which I don't, you have to deal with the fact that different people are going to like different aspects of your work. It's not consistent. I am not consistent. But I feel OK with that.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.

I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.

Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels.

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