Quotes of All Topics . Occasions . Authors
Unless you consider yourself some sort of human brand, which I don't, you have to deal with the fact that different people are going to like different aspects of your work. It's not consistent. I am not consistent. But I feel OK with that.
By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.
We believe that African football is among the best in the world and very much characterized the Puma brand mentality, which is to win.
I think I got nominated in the MTV Brand New Top 10 because I'm 3x world time karate champion, and I'd probably just beat everyone up if they didn't put me in it. They were all scared!
The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.
I don't have to choose between high fashion or streetwear. My brand reminds me that it doesn't have to fit in a box. It can just be in a gray area.
I grew up in the countryside and always used to wear my parents' Barbour jackets. It is a fantastic British heritage brand.
Social media and personalization are providing both brand advertisers and end-users with hyper-targeted choices and opportunities for double-digit growth.
You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.
My favorite brand I have ever artistically collaborated, entertained, and supported over the years is the huge house that Coco Chanel built: Chanel.
Twitter, just every once in a while I put something out there basically to promote whatever I'm doing, but I don't see any of that as representing me or who I am or being a brand.
I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.
It's very important for a brand to have an identity through the years, but it's very important as well to evolve because times change so fast.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
When someone calls me a blogger, I think, 'That's one of the things I used to do.' I'm a creative director for my shoe brand; I'm the editor-in-chief of 'The Blonde Salad,' which is a website and not just a blog anymore.
I still feel like we're a skate brand - it doesn't mean we can't present our stuff well. It doesn't mean that when you come in, everything has to be messy.
I think if you're constantly reinvesting into your content and giving the fans stuff, then you can continue to tour. You can continue to sell the merch and monetize the popularity of the brand.
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.
A company's logo can be a visual ambassador, one that goes on everything from business cards to delivery trucks. When used effectively, it can be the window into the soul of a brand.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
The Lionsgate deal came at an opportune time. It allows us to get our projects financed and create long-form content without needing to be reliant on brand deals or crowdsourcing for external financing.
When I took on the title sponsorship of the Western European League and the World Cup Final in October 2010, I did it because I love the sport and I love horses. It has proved to be a perfect match for the Reem Acra brand.
Yahoo is positioned for accelerated financial growth. We have a powerful consumer brand, a huge global audience, and a highly profitable operating model.
My grandmother used to really love fashion, and she always had Chanel No. 5 on her dressing table, and Chanel bags. That's when I really started falling in love with the brand and fashion in general.
Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.
Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.
The bigger fan base you have, the more companies will be attracted to you. And having a following, you can be so much more involved being a representative with the brand you're working with.
Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.
Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay division is ten times larger than its largest competitor, Diamond Foods, Inc., of San Francisco. Its products take up whole aisles at Walmart.
Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels.
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
Graphic tees are vibes. And I think they're the basis of a lot of wardrobes, but that makes it challenging to distill what you're brand means within a T-shirt.
We are really living the American dream, to be a successful brand in the States and in Europe and to steep ourselves in our heritage. But we do it with a sense of humor. We don't take ourselves too seriously in fashion.
When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
I think the reason that we do things the way we do is because we respect the customer. And I don't look at what we do as anything less than any other brand.
Quite frankly, the Urban brand organization became too siloed, with too little communication across functional areas. The great creativity that has been the hallmark of our success became stifled.
Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.
When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.
Fashion is kinda a joke. I don't get too bogged down in the clothes. For me, it's one big art project, just a canvas to show that fashion should have a brand which has someone behind it who cares about different contexts. Social things.
I looked at the rap community like street kids wanting their own brand. But now I look at that period with the rappers in the 90s as a trend of the moment. What it taught me was never to follow a trend, because trends move on.
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
We believe there is no fundamental structural changes in the young-adult market. There are, of course, fashion changes, and the success of each brand depends on the accuracy with which it predicts those changes.
The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.