Quotes of All Topics . Occasions . Authors
A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision.
I made a decision back in 1978 that, in a trade off for money when I directed Halloween, I would have my name above the title in order to basically brand these movies my own.
Before even Court Grip, I just wanted to be a part of a brand that I felt that listened to the athlete and really catered to the athlete, and gave us what we were looking for.
You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.
No one can predict the future, but what I do know is that myself and my team work hard every day to make sure that my vision, my sound, and my brand reach their full potential.
No, if it was up to me every record would be brand new studio material but Atlantic records asked me to put out a full live record because my tour really did do well last year.
Louis Vuitton, the world's biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
I'm excited to be a part of the new direction the Barbie brand is headed, specifically how they are celebrating diversity in the line and encouraging kids to raise their voices.
Bond, especially Connery's Bond, was an existential hired gun with an aristocrat's tastes - just right for a time when class was a matter of brand names and insouciant gestures.
People know Tyler Perry, and there are standards they've come to expect from him. His brand is uplifting, and it's something a lot of inner-city African-Americans can relate to.
When it comes down to my brand, We the Best, we're about the people and whoever is passionate and in love the way I'm in love when it comes down to the headphones I'm promoting.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
A major celebrity is a major brand, and major brands pick very critically what other brands they're going to associate with. So an A-list celebrity usually picks an A-list brand.
Twitter, just every once in a while I put something out there basically to promote whatever I'm doing, but I don't see any of that as representing me or who I am or being a brand.
It is both an honour and a privilege to be asked to lead NBC News. The power of the brand, the scale of the legacy, the depth of the talent all make this organisation truly great.
I think you can expect Sony, in the case of PSP specifically, to deliver a technology that is going to reinvent and change handheld entertainment, and take it to a brand new level.
People always brand me as this person who is anti-Brady, and I don't think that I ever have been, except that occasionally I would like to talk about something else that I'm doing.
Too many younger artists, critics, and curators are fetishizing the sixties, transforming the period into a deformed cult, a fantasy religion, a hip brand, and a crippling disease.
What's true of the Marvel brand is that we're not as invested in the cape and the cowl as we are in the individuals. That goes all the way back to Stan Lee, from the very beginning.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
After selling the business, and the Patrick Cox brand in 2007, I had a three-year non-compete, where I just spent a lot of time hanging all over the world on beaches and having fun.
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.
I think that there's the Kim Kardashian brand and the Kardashian brand. I think they blend together, but I have different qualities or interests that my sisters might not be so into.
A company's logo can be a visual ambassador, one that goes on everything from business cards to delivery trucks. When used effectively, it can be the window into the soul of a brand.
Old money in Southeast Asia is much more discrete and low key. It's about not wearing brand names. It's about being invisible, almost. The billionaire can be taking the bus with you.
We had that first Marvel NOW! retreat where everybody came in and pitched their new books, which was probably the most exciting retreat I've ever been to because it was all brand new.
It's been a dream of mine since I discovered my first lipstick to create and own my very own brand. My goal is to create products that do exactly what they say and that actually last!
I talk to Oprah several times a week, and I see the side of Oprah that's having the time of her life. What she's getting to do with OWN is build a team to create a brand from nothing.
The idea of taking a brand that already exists and making a really poor-looking version of it, with acrylic or puffy paint, is really aesthetically pleasing to my eyes and also funny.
I think I got nominated in the MTV Brand New Top 10 because I'm 3x world time karate champion, and I'd probably just beat everyone up if they didn't put me in it. They were all scared!
As long as they want me modeling, I'll be here. But I hope to maybe have a cooking show one day or host a talk show when I'm older and have a developed brand. That would be really fun.
I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own.
Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.
I am excited to join Combate Americas on NBC UNIVERSO, and look forward to building this incredible MMA sports brand and supporting the extremely talented athletes on its growing roster.
Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.
You can call me an Eisenhower Republican. There is a gigantic gulf between an Eisenhower Republican and the kind of fringe brand of Republicanism that is being so vocally promoted today.
It's an honour for the entire 'Baahubali' team to be associated with Karan Johar, since he is the biggest name in the country as a producer and director with his brand Dharma Productions.
The 'Soul Train' legacy and brand are of the utmost importance to me and to 'Soul Train's' millions of fans. After years of offers, I feel the time is now finally right to pass the torch.
The GOP's insoluble problem is that the multicultural, multiethnic, and multilingual country they created with their open borders appears not to like the brand of dog food the party sells.
Beauty is for everyone, and I think that CoverGirl, being such a timeless and iconic brand, recognizing that is so important. It truly shows that we are becoming a more accepting industry.
I've been a fan of House of Holland for a couple of years now and I actually had a secret dream of working with the brand one day! So obviously I was super thrilled when I got this chance!
I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.
The bigger fan base you have, the more companies will be attracted to you. And having a following, you can be so much more involved being a representative with the brand you're working with.
I think if you're constantly reinvesting into your content and giving the fans stuff, then you can continue to tour. You can continue to sell the merch and monetize the popularity of the brand.
As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of course translates to brand awareness in the enterprise, too.
A personal brand is relevant to people who sell or create something relevant to who they are as a person. If you're not in that boat, which most people are not, personal branding makes no sense.
For those of us who are on the Raw brand, to hook up with the guys from the Smackdown brand is our chance to go in there and get a hold of guys that you normally don't get a chance to work with.
Reputations can be built, attacked, and destroyed on social media. It's a huge game-changer - instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand.
I do have a small collection of traditional SF ideas which I've never been able to sell. I'm known as a fantasy writer and neither my agent nor my editors want to risk my brand by jumping genre.
I think I'm very much an entrepreneur, but I know I have the ability to start a company in a lot of ways than other people who are more qualified because I have this existing brand as an actress.