Don’t optimize for conversions, optimize for revenue.

You can't please everyone, so proudly exclude people.

Marketing is designed to bring people into something.

Marketing starts even before our books are published.

The most powerful element in advertising is the truth.

My heart has always been in programming and marketing.

Marketing is a necessary part of the creative process.

But shouldn't we also quit marketing murder as a game?

My father has many talents, but his best is marketing.

There's a fine line between marketing and grand theft.

I don't believe in either selling or marketing myself.

Marketing is what you do when your product is no good.

No matter what you do, your job is to tell your story.

Advertising is a tax for having an unremarkable product

In advertising, not to be different is virtual suicide.

Messages that fail to fascinate will become irrelevant.

The Oscar nomination is the best marketing you can get.

There's always the risk that there are unknown unknowns.

If you can't sell to 1 in 1000, why market to a million?

The marketing is just as important as the music, almost.

Growth hacking is the future of marketing. It has to be.

Above all, you want to create something you're proud of.

Advertising is only evil when it advertises evil things.

Permission marketing is marketing without interruptions.

Nothing kills a bad product faster than good advertising.

In social media marketing, average is no longer adequate.

Knowledge is of no value unless you put it into practice.

Twitter marketing in 4 words: Listen. Learn. Care. Serve.

You have to understand that nothing appeals to everybody.

When it gets difficult is often right before you succeed.

There is no 'one-size-fits-all' way to build an audience.

For corporate marketers pod-casting is low hanging fruit.

Create content that satisfies your uber goals and desires.

I blame al-Jazeera - they are marketing for the Americans!

Until 1998, I worked in marketing at ASB bank. I loved it.

People don't buy what you do; they buy what you stand for.

It's easier to love a brand when the brand loves you back.

Make your marketing so useful people would pay you for it.

The path to success is to take massive, determined action.

In advertising, not to be different is virtually suicidal.

Bring the best of your Authentic Self to every opportunity.

Business only has two functions - innovation and marketing.

As Regis Mckenna once said, the best marketing is education

Great marketing cannot sell a pedestrian product very well.

Business has only two functions - marketing and innovation.

I'm working full time on my job and part time on my fortune

If great content is the hero, then banners are the villain.

To defend what you've written is a sign that you are alive.

I like to look nice, but I'm not marketing being beautiful.

Money coming in says I've made the right marketing decisions

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