Timing in life is everything.

Implementers aren't considered bozos anymore

Implementers aren't considered bozos anymore.

Over the years, I have developed a pretty good Rolodex.

People who take risks are the people you'll lose against.

Great marketing cannot sell a pedestrian product very well.

The news of my pregnancy spread like a forest fire in summer

Marketing is really theater. It's like staging a performance.

No great marketing decisions have ever been made on qualitative data

If you repeat something long enough people believe it's what happened.

If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today

If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today.

The future belongs to those who see possibilities before they become obvious.

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

There are just moments when all the stars are aligned for breakthrough products.

I believe that crisis really tends to help develop the characer of an organisation.

Apple is so focused on its vision that it does things in a very careful, deliberate way.

Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.

Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it.

If you spend too much time worrying about how other people perceive you, you'll never break the rules.

Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment

Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker.

People are going to be most creative and productive when they're doing something they're really interested in.

Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.

I'm an optimist. You can't be an entrepreneur if you're not essentially an optimist, so I'm an optimist by nature.

Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.

It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that.

The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.

Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience.

The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.

The Mac defined 'personal technology', and the iPhone defines 'intimate technology' as a convergence of communications, content and location.

We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.

The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent.

Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on.

I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.

Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment.

Healthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the way so many other industries have.

Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.

When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer.

In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.

Is there anyone out there who is the next Steve Jobs? I think Jeff Bezos is pretty close. He is very smart. He is extremely creative. He has completely reinvented the way in which commerce is done online.

The Japanese always started with the market share of components first. So one would dominate, let's say, sensors, and someone else would dominate memory, and someone else hard drives and things of that sort.

One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well.

The only thing I would say is, I think there's a lot of future value in Blackberry, but without experienced people who have run this type of business, and without a strategic plan, it would be really challenging.

The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts.

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