Quotes by Donald Norman - Page 1

Scientists are always skeptics.
Donald Norman /
Always
Scientists
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You won't catch me giving clear lectures.
Donald Norman /
Lectures
Catch
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Everyday people are not very good designers.
Donald Norman /
Design
Everyday
Good Design People
Designers
Everyday People
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Knowing how people will use something is essential.
Donald Norman /
Essential
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To me, error analysis is the sweet spot for improvement.
Donald Norman /
Analysis
Improvement
Error
Spot
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In my opinion, no single design is apt to be optimal for everyone.
Donald Norman /
Design
Opinion
Optimal
Single
Apt
In My Opinion
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I prefer design by experts - by people who know what they are doing.
Donald Norman /
Design
Experts
People Doing Know
Prefer
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I believe that robots should only have faces if they truly need them.
Donald Norman /
Faces
Robots
Believe I Believe I Believe That
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Beauty and brains, pleasure and usability - they should go hand in hand.
Donald Norman /
Beauty
Pleasure
Brains
Hand
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So what does a good teacher do? Create tension - but just the right amount.
Donald Norman /
Teacher
Amount
Good Teacher
Tension
Good Teacher Good Teacher
Create
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Market segmentation s a natural result of the vast differences among people.
Donald Norman /
Differences
Natural
Among
Vast
Market
Result
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We expert teachers know that motivation and emotional impact are what matter.
Donald Norman /
Teacher
Emotional
Impact
Matter
Motivation
Teachers
Expert
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User-centered design means working with your users all throughout the project.
Donald Norman /
Design
Users
Project
Throughout
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If you think the products don't match what you want from a product, don't buy it.
Donald Norman /
Products
Match
Product
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As for all those mistakes I make - they are on purpose - to teach you how to deal with them.
Donald Norman /
Teach
Mistakes
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Readers always seem to think that the author has some control over the design of their books.
Donald Norman /
Design
Author
Readers
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Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.
Donald Norman /
Design
Disabilities
Invariably
Note
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I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
Donald Norman /
Measurable
Tendency
Uninteresting
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Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.
Donald Norman /
Available
Device
Served
Wherever
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And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.
Donald Norman /
Experience
Work
Real
Real Work
Job
Had
Degree
Either
Graduate
Graduate Degree
Require
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The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.
Donald Norman /
Emotion
According
Overcome
The Problem With
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Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
Donald Norman /
Critique
Products
Apple
Bigot
Customer
Customer Service
Overall
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It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.
Donald Norman /
Design
Available
Cases
Format
Relatively
Proper
Required
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I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.
Donald Norman /
Compromise
Elegance
Excellent
Function
Requirements
Shuffle
Size
Life Believe I Believe
Among
Apple
Battery
Conflicting
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A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?
Donald Norman /
Degrade
Ethical
Good Happens People
Designed
Device
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Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.
Donald Norman /
Laid Back
Relax
Although
Be Happy
Entertained
Laid
Mostly
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Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.
Donald Norman /
Communicate
Description
Impossible
Exercises
Text
Tie
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I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.
Donald Norman /
Technology
Interesting
Interesting Things
Love People Looking
Apple
Box
Ipod
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Donald Norman Quotes - Page 1

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