Quotes by Jerry Greenfield - Page 1

Business can be a source of progressive change.
Jerry Greenfield / Businessman
Business
Progressive
Progressive Change
Source
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If you support the community, they will support you.
Jerry Greenfield / Businessman
Community
Support
Support You
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It's to be expected that you make mistakes when you're breaking new ground.
Jerry Greenfield / Businessman
Motivational
Making Mistakes
Mistake
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One out of every 100 families in Vermont was a part owner of Ben and Jerry's.
Jerry Greenfield / Businessman
Jerry
Owners
Vermont
Ben
Owner
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When you are led by values, it doesn't cost your business, it helps your business.
Jerry Greenfield / Businessman
Cost
Helping
Values
Helps
Led
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I guess I harboured hopes that things would happen more quickly, but I'm not disappointed.
Jerry Greenfield / Businessman
Disappointed
Happens
Hopes
Quickly
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It's good to stand for something, to believe in something and base your business on values.
Jerry Greenfield / Businessman
Believe
Stand For Something
Values
Good Business Believe
Base
Business Good Believe
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Recycling, packaging, businesses are changing all of those things because that's what consumers want.
Jerry Greenfield / Businessman
Consumers
Packaging
Recycling
Want
Businesses
Changing
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One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free.
Jerry Greenfield / Businessman
Delicious
Great Things
Jerry
Ben
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If you open up the mind, the opportunity to address both profits and social conditions are limitless. It's a process of innovation.
Jerry Greenfield / Businessman
Opportunity
Conditions
Innovation
Limitless
Mind
Process
Social
Address
Open
Profits
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We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.
Jerry Greenfield / Businessman
Bottom
Bottom Line
Community
Lines
Two
How Much Money
Measured
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I like that Ben & Jerry's is willing to speak out about social and political issues that aren't always safe - but are the right thing to do.
Jerry Greenfield / Businessman
Issues
Jerry
Political
Political Issues
Right Thing
Speaks Out
Ben
The Right Thing
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It's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life.
Jerry Greenfield / Businessman
Big Companies
Bigs
Executives
High Level
Levels
Social
Activists
Rare
Ceos
Drawn
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If you happen to believe what Ben & Jerry's is supporting and involved in, then you should support the company. If you don't believe in what we are supporting, don't support it.
Jerry Greenfield / Businessman
Believe
Should
Support
Ben
Supporting
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I eat many different ice creams. I'm not an ice cream snob, although I do think Ben & Jerry's is the best. But I'm happy to eat anybody's ice cream, really. As long as it's good.
Jerry Greenfield / Businessman
Cream
Ice
Ice Cream
Jerry
Long
Thinking
Best Good Long
Ben
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Look at your business and the activities that you undertake. Then, start to think about not just your economic concerns, but about social and environmental impacts that businesses have.
Jerry Greenfield / Businessman
Environmental
Impact
Thinking
Business Start Your
Activities
Businesses
Concerns
Impacts
Undertake
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Now, when we face a problem like global warming, and you understand that the biggest impacts on global warming come from business and industry, I think business needs to take a leading role.
Jerry Greenfield / Businessman
Global Warming
Impact
Needs
Thinking
Impacts
Leading
Leading Role
Warming
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Businesses typically look at issues like price, quality, time of delivery. They don't often think about social and environmental impact because they're focused on their financial bottom line.
Jerry Greenfield / Businessman
Quality
Environmental
Bottom
Bottom Line
Delivery
Financial
Focused
Impact
Issues
Quality Time
Thinking
Businesses
Line
Price
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Ben & Jerry's is an indulgent dessert that should be eaten in moderation. You should not be replacing more than one meal a day with ice cream. We do not consider a pint or a tub of ice cream to be a single serving.
Jerry Greenfield / Businessman
Cream
Ice
Ice Cream
Meals
Moderation
Serving
Tubs
Ben
Eaten
Indulgent
Meal
Pint
Replacing
Tub
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Startups are often very undercapitalised, but I found that to be very beneficial because it forces you not to throw money at problems. Instead, you learn all the nuts and bolts of what you're doing and become an expert.
Jerry Greenfield / Businessman
Beneficial
Bolts
Experts
Nuts
Problem
Forces
Startups
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Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.
Jerry Greenfield / Businessman
Business
Environmental
Caring
Generous
Making Money
Social
Businesses
Concerns
Simply
Financially
Lead
Integrate
Purely
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Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powerful combination.
Jerry Greenfield / Businessman
Caring
Combination
Cream
Eating
Emotional
Ice
Ice Cream
Perfect
Plus
Powerful
Response
Wonderful
Buffer
Food People Way
Somewhat
Lighthearted
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I'm a pretty laid-back kind of guy. What I've always wanted to do is set up situations in our company where if people who worked there needed help, we would try to help them, and at the same token if the company needed help from people, they would help us. A kind of give and take.
Jerry Greenfield / Businessman
Give And Take
Giving
Guy
People
People Help Always
Token
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Don't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you're doing something you are passionate about and really believe in, then that will carry you through.
Jerry Greenfield / Businessman
Believe
Difficult Times
Ideas
Passionate
Trendy
Venture
Carry
Involves
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The reality is that most companies are not about any values at all - they are about making money. It is extremely rare for a business to stand for anything because most businesses don't want to alienate potential customers, and if you believe in anything you are going to alienate someone.
Jerry Greenfield / Businessman
Making Money
Business Money Believe
Alienate
Rare
Businesses
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You know, I get frustrated with our country's administration, which is really the people who are not acknowledging global warming. I mean, it's accepted by scientists around the world, scientists in our country and it's accepted by every country around the world with the exception of the United States.
Jerry Greenfield / Businessman
Accepted
Administration
Exception
Frustrated
Global Warming
Acknowledging
World Country People
Scientists
Warming
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Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept.
Jerry Greenfield / Businessman
Essence
People
Supply Chain
Trying
World Day People
Ben
Chain
Day One
Supply
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So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.
Jerry Greenfield / Businessman
Legal
Belief
Cream
Ice
Ice Cream
Partners
Sells
Suppliers
Trying
World
Business Money World
As Much Money
Ben
Sustainable
Operate
Stakeholders
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Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation If we were going to have a business we were going to have one that was consistent with our values We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.
Jerry Greenfield / Businessman
Opportunity
Ideas
Responsibility
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Jerry Greenfield Quotes - Page 1

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