Quotes by John Sculley - Page 2

What makes Steve [Jobs'] methodology different from everyone else's is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do. He's a minimalist.
John Sculley / Businessman
Jobs
Decisions You Make
Important
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In the industrial age, the CEO sat on the top of the hierarchy and didn't have to listen to anybody ... In the information age, you have to listen to the ideas of people regardless of where they are in the organization.
John Sculley / Businessman
Ideas
Organization
People
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Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.
John Sculley / Businessman
Comparison
Exposed
Products
Samsung
Apple
Price
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Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store + Apple TV. No one has yet demonstrated they understand how to create an 'experience-based ecosystem' as well as Apple.
John Sculley / Businessman
Building
Integrated
Iphone
Itunes
Understand
Tv
App
Course
Stay
Create
Ecosystem
Ipod
Well
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I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated.
John Sculley / Businessman
Irony
Television
Content
Broader
Choice
Complex
Gets
More And More
Pictures
Unnecessarily
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The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.
John Sculley / Businessman
Jobs
Beautiful
Eye
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Apple and Samsung are selling in such high volumes, and they're vertically integrated more and more, that it's very, very hard for anyone to compete against Apple and Samsung in the high-volume part of the smartphone or tablet market.
John Sculley / Businessman
Integrated
Samsung
Selling
Apple
Compete
Market
More And More
Tablet
Vertically
Volumes
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Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
John Sculley / Businessman
Design
Apples
Boards
Lenses
Understood
Best Experience Look
Apple
Designing
Industrial
Laid
Lens
System
User
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I didn't appreciate, coming out of corporate America... what it meant to a founder, the creator of the Macintosh, to be asked to step down from the very division that he created to lead the very product that he believed was going to change the world.
John Sculley / Businessman
Appreciate
Corporate
Corporate America
Creator
Division
Macintosh
Believed
Meant
Change The World
Founder
Product
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I never claimed to be a computer engineer, but I did train as an industrial designer, and I am a consumer marketer, and I am very comfortable dealing with complex businesses and complexity in general and simplifying it - basically a systems designer.
John Sculley / Businessman
Computer
Designer
Businesses
Claimed
Complex
Consumer
Dealing
Industrial
Systems
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I think that the health care industry is so complex that it doesn't necessarily start with a single killer app. You go back to the early days of the personal computer - when I joined the industry, we really didn't know what the killer app was going to be.
John Sculley / Businessman
Health
Computer
Health Care
Industry
Single
App
Days
Complex
Early
Early Days
Joined
Necessarily
Personal
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Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.
John Sculley / Businessman
Jobs
Apples
Marketing
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We see healthcare shifting from a procedure reimbursement, where in this country doctors are reimbursed for how many procedures they conduct, to a world where people will be reimbursed for the outcomes - did the patient actually get better, and what was the total cost of the cycle of care.
John Sculley / Businessman
Cost
Doctors
Healthcare
Outcomes
Patient
Reimbursement
Shifting
Better World People
Conduct
Cycle
Total
Procedure
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Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.
John Sculley / Businessman
Curiosity
School
Today
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When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was better at taking things apart and putting them back together, but I always had extra pieces left over, so I think it was an early warning that I was a better designer than an engineer.
John Sculley / Businessman
Designer
Thinking
Together
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I remember going into Steve's [Jobs] house, and he had almost no furniture in it. He just had a picture of Einstein, whom he admired greatly, and he had a Tiffany lamp and a chair and a bed. He just didn't believe in having lots of things around, but he was incredibly careful in what he selected.
John Sculley / Businessman
Jobs
Believe
House
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I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.
John Sculley / Businessman
Complexity
Principles
Why Not
Apple
Consumer
Exactly
More And More
Revolutionized
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The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students create and entirely new kind of learning than what we have now.
John Sculley / Businessman
Apples
Real
Thinking
Copy Quote
It's an amazing time to be an entrepreneur because not only is the stuff getting more capable and powerful, but it's becoming more reliable and the costs are coming down dramatically. So you can go out as an entrepreneur and start a company on a credit card and go to AWS and a few other services and be pretty virtual and, who knows, you may be the next Steve Jobs.
John Sculley / Businessman
Credit Card
Entrepreneur
Powerful
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Steve Jobs was not an engineer: He was a brilliant individual with this ability to see around corners, to see things that other people couldn't see. I've learned over the years in the Apple that there are some really talented people who can take the same evidence, the same facts, and look at them and see them in a way that interprets those facts entirely different than most people do.
John Sculley / Businessman
Brilliant
Different
People
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I feel most badly, though, [because] after 10 years, I was at the company, I wanted to go back to New York where I was from. Why I didn’t go to Steve Jobs and say, ‘Steve, let’s figure out how you can come back and lead your company.’ I didn’t do that, it was a terrible mistake on my part. I can’t figure out why I didn’t have the wisdom to do that. But I didn’t. And as life has it, shortly after that, I was fired.
John Sculley / Businessman
Jobs
New York
Mistake
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I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.
John Sculley / Businessman
Responsibility
School
Thinking
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The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind, you have to say there must be a better way to do things, and now with technology at a point where everything is possible, how do we turn the possible into the probable? And it all starts with a passion to do something really well, to solve a problem in a way that's never been solved before, and to have just an incredible work ethic, to be persistent.
John Sculley / Businessman
Technology
Passion
Work Ethic
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I was recruited by Pepsi and put out in Pittsburgh, and I worked in the bottling lines, and then I was sent on to Phoenix, Arizona, where I also drove trucks and I put up signs, Pepsi signage, and I was then sent on to Las Vegas for a month of training, and then I finally ended up in Milwaukee. So I got a really hands - on introduction to the soft-drink industry. I was so appreciative of the fact that I was able to not only learn a business through what I learned at business school, but I was able to learn it with hands-on learning. I'm a huge believer in hands-on learning.
John Sculley / Businessman
School
Training
Truck
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John Sculley Quotes - Page 2

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