Quotes by Mitch Lasky - Page 1

The ambitions for Thatgamecompany are very exciting to me.
Mitch Lasky /
Ambition
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I really think the app store is kind of the killer app for Apple and for Google.
Mitch Lasky /
App
Store
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Everyone talks about discovery, but I really believe that great content finds its audience.
Mitch Lasky /
Discovery
Finds
Talks
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I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious.
Mitch Lasky /
Snapchat
Context
Facebook
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Snapchat's ramp reminded us of another mobile app Benchmark had the good fortune to back at an early stage: Instagram.
Mitch Lasky /
Good Fortune
Ramp
Snapchat
App
Benchmark
Reminded
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There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more expensive. I would have paid $150 a year to get a better version of FIFA.
Mitch Lasky /
Cheaper
Expensive
Fifa
Myth
Paid
Users
Version
Elastic
Winds
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I've watched what happens when a game like 'DragonVale' gets to number one on iOS. Suddenly there's ten other versions of it that hit the store. As a gamer, that bothers me. I don't like those companies.
Mitch Lasky /
Gamer
Ten
Versions
Hit
Bothers
Watched
Companies
Number
Store
Suddenly
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We are at a point in the video game industry that the industry is hollowed out. It is out of touch with the zeitgeist, creating sequels and formulaic games over and over again. The energy comes from the indies.
Mitch Lasky /
Creating
Games
Sequels
Video
Zeitgeist
Touch
Indies
Video Game
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Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.
Mitch Lasky /
Friction
Marketing
Strategy
Business Model
Charge
Fee
Hump
Rid
Upfront
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I've witnessed first hand the impact the Benchmark team has had on new ventures, and I believe their commitment to the entrepreneur and dedication to building companies of lasting value really set the firm apart.
Mitch Lasky /
Entrepreneur
Firm
Impact
Lasting
Apart
Benchmark
Ventures
Witnessed
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Companies with aspirations to be larger publishers - Kabam, Kixeye, even Zynga - are moving aggressively off the Facebook platform to mobile and the open Web. Publishers aren't convinced that the costs of being on Facebook are worth it.
Mitch Lasky /
Mobile
Publishers
Worth It
Aspirations
Facebook
Platform
Web
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The distributor used to get 10, 12, 14 percent in most cases, but the App Store or Steam - they're taking 30 points. So clearly, they're viewing what they bring to the table in the digital environment to be more valuable than distribution.
Mitch Lasky /
Cases
Digital
Distribution
Environment
Percent
Steam
Valuable
App
Clearly
Table
Viewing
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My kids download 10 games. They play them all for two minutes. They throw away the eight they don't like. Then they play those last two obsessively for a month. That's alien to those of us who buy a $60 game and play it for 40 or 50 hours. The discovery mechanism is completely social, and I don't think you get that genie back in the bottle.
Mitch Lasky /
Discovery
Eight
Games
Hours
Mechanism
Minutes
Alien
Month
Bottle
Buy
Download
Genie
Throw
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Mitch Lasky Quotes - Page 1

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