Quotes by David Droga - Page 2

I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make.
David Droga / Art Director
Cared
Copy Quote
There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?'
David Droga / Art Director
Advertising
Lazy
Copy Quote
I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration.
David Droga / Art Director
Armour
Firsthand
Copy Quote
Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.
David Droga / Art Director
Advertising
Lazy
Visual
Copy Quote
I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society.
David Droga / Art Director
Worthy
Copy Quote
I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world.
David Droga / Art Director
Save The World
Rule
Save
Wanting
Copy Quote
Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing.
David Droga / Art Director
Madison
Madison Avenue
Avenue
Pole
Totem
Totem Pole
Copy Quote
If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better.
David Droga / Art Director
Complimentary
Copy Quote
Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do.
David Droga / Art Director
Greater
Spot
Putting
Copy Quote
The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.
David Droga / Art Director
Average
Beer
Effort
Eight
Rice
Shampoo
Special
Words
Billboard
Seem
Takes
Copy Quote
The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.
David Droga / Art Director
Advertising
Brands
Ingredients
Mad Men
Relevant
Men Great People
Copy Quote
You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really.
David Droga / Art Director
Loyalty
Runway
Creates
Hire
Copy Quote
I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission.
David Droga / Art Director
Submission
Believe Thinking I Believe
Engage
Movements
Copy Quote
The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference.
David Droga / Art Director
Peers
Real World
Good Great World
Huge Difference
The Real World
Copy Quote
I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.
David Droga / Art Director
Advertising
Power Believe I Believe
Synch
Copy Quote
There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.
David Droga / Art Director
Advertising
Smart People
Work Smart People
Copy Quote
We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence.
David Droga / Art Director
Partnership
Copy Quote
The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.
David Droga / Art Director
Advertising
Agency
Creative
Creative People
Majority
Traditional
Within
Change People Want
Advertising Agency
Disciplined
Formats
Copy Quote
Just because you can do something, it doesn't mean you need to - restraint is something I admire. At the end of the day, it is still a battle between good vs. crap.
David Droga / Art Director
Creativity
Mean
The End Of The Day
Copy Quote
Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.
David Droga / Art Director
Advertising
Right Decision
Younger Sister
Decision Right Decision Right
Copy Quote
To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on.
David Droga / Art Director
Belonging
Fundamentally
To Be Honest
Truths
Copy Quote
Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology.
David Droga / Art Director
Technology
Compelling
Embedded
Point Of View
Purpose
Visuals
Words
Across
Copy
Medium
View
Copy Quote
We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed.
David Droga / Art Director
Communicators
Improved
Thinkers
Copy Quote
It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.
David Droga / Art Director
Advertising
Big Government
Brands
Issues
Seems
Best Government World
Foot
Forward
Putting
Solved
Copy Quote
It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world.
David Droga / Art Director
Agency
Influential
Pins
Build
Talk
Biggest
Place
Map
Copy Quote
Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself.
David Droga / Art Director
Ambition
Belief
Definite
Linked
Beyond
Privileges
Success Is
Copy Quote
Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?
David Droga / Art Director
Ads
Behaviour
Manifest
Exists
Copy Quote
When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that.
David Droga / Art Director
Comment
Purpose
Lots
Ripples
Copy Quote
Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters.
David Droga / Art Director
Caring
Copy Quote
You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.
David Droga / Art Director
Conversation
Interesting
Waste
Ad
Choice
Change Time Game
Table
Waste Of Time
Copy Quote
It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.
David Droga / Art Director
Ads
Consuming
Rocket Science
Teach
Sell
Great Stories
Invite
Laugh
Rocket
Copy Quote
There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity.
David Droga / Art Director
Humbling
United Nations
Work Good Opportunity
Aid
Extensive
Organisations
Copy Quote
Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising.
David Droga / Art Director
Advertising
Aspire
Causes
Contributing
Crap
Greater
Greater Good
Levels
Pollution
Worthy
Several
Copy Quote
I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.
David Droga / Art Director
Space
Advertising
Fine
Relevant
Traditional
Career
Desired
Option
However
Outcome
Copy Quote
The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.
David Droga / Art Director
Relevant
Target
Algorithm
Great Stories
Copy Quote
A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well.
David Droga / Art Director
Access
Bad Things
Canvas
Creative
Good Things
Mass
Terrible
Work Good Technology
Facebook
Mass Audience
Quickly
Solution
Copy Quote
The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity.
David Droga / Art Director
Confidence
Patience
Ability
Admire
Balance
Characteristics
Creative
Creative People
Cynicism
Fierce
Genuine
Healthy
Humanity
Insecurity
Perspective
Real
Real World
Restlessness
Restraint
Share
Simplify
World
Most
Many
Importantly
Seem
Copy Quote
If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'
David Droga / Art Director
Advertising
Primitive
Work Always Better
Work Better Always
Commercials
Hoping
Just Be
Medium
Tv Commercials
Copy Quote
There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters.
David Droga / Art Director
Brands
Parameters
Share
Unwritten
People Will Way
Rules
Benefit
Facebook
People Way Will
Operate
Copy Quote
It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further.
David Droga / Art Director
Anxious
Curious
Empty
Restlessness
Weird Things
Good Always Moment
Copy Quote
People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.
David Droga / Art Director
Pushing
Teach
Settle
Copy Quote
Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium.
David Droga / Art Director
Advertising
Humanity
Time Technology Great
Connects
Consumer
Great Stories
Medium
Options
Transcends
Copy Quote
The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner.
David Droga / Art Director
Creative
Everyday
Interesting
Obvious
Planners
Talent
Work Ethic
Work Look People
Afraid
Beyond
Ethic
Everyday People
Manner
Qualities
Same Thing
Copy Quote
A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.
David Droga / Art Director
Respect
Boss
Creative
Leader
Opinion
Ask
Work Respect People
Everyone
Career
Earn
Personally
Takes
Title
Work Hard
Copy Quote
Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.
David Droga / Art Director
Advertising
Beef
Diamond
Forever
Media
Popular Culture
Social
Social Media
Terrible
Vernacular
Waste
Writer
Craft
Directly
Existed
Influenced
Popular
Pressed
Terrible Thing
Copy Quote
Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?
David Droga / Art Director
Audience
Behavior
Complement
Day To Day
Firm
Understanding
Campaign
Creatively
Frame
Interruption
Objective
Saying
Copy Quote
The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.
David Droga / Art Director
Chaos
Merging
Best Time
Cultures
Forge
Unify
Copy Quote
We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.
David Droga / Art Director
Canvas
Consuming
Industry
Location
Mobile
Print
Television
Side
Copy Quote

Top Authors

Robin Williams
Actor
Saturday, Jul 21, 1951
Monday, Aug 11, 2014
Aristotle
Philosopher
Thursday, Jan 01, 1970
Thursday, Jan 01, 1970
Billy Graham
Professional Wrestler
Monday, Jun 07, 1943
Helen Keller
Author
Sunday, Jun 27, 1880
Saturday, Jun 01, 1968
Leonardo Da Vinci
Painter
Thursday, Apr 15, 1452
Friday, May 02, 1519
Robert Frost
Poet
Thursday, Mar 26, 1874
Tuesday, Jan 29, 1963
Dwight D. Eisenhower
34Th U.s. President
Tuesday, Oct 14, 1890
Friday, Mar 28, 1969
Kim Kardashian
Television Personality
Tuesday, Oct 21, 1980
John Lewis
U.s. Representative
Wednesday, Feb 21, 1940
Niccolo Machiavelli
Historian
Monday, May 03, 1469
Tuesday, Jun 21, 1527
Saint Augustine
Saint
Saturday, Nov 13, 0354
Wednesday, Aug 28, 0430
Carl Sagan
Astronomer
Friday, Nov 09, 1934
Friday, Dec 20, 1996
Vince Lombardi
Football Player
Wednesday, Jun 11, 1913
Thursday, Sep 03, 1970
Voltaire
Writer
Sunday, Nov 21, 1694
Saturday, May 30, 1778
Dr. Seuss
Writer
Wednesday, Mar 02, 1904
Tuesday, Sep 24, 1991

View All Authors

David Droga Quotes - Page 2

App & Tools

Related Art Director Authors

Popular Topic Tags

Top Authors

Share This Page

Stay Connected

App & Tools

Related Art Director Authors

Popular Topic Tags

Top Authors

Share This Page