Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public.

Just so everyone knows, we're not a photo-sharing company. I don't see photos on 'Instagram' as art. They're much more about communication.

I love challenging the notion that, in order to be a tech founder, you have to be holed up in a dark room wearing a T-shirt and baggy jeans.

If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us.

I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera.

Traditional businesses can say, 'We're going to sell widgets to people, and it will make X amount of profit.' But new business models are hard.

Everyone gets lucky for some amount in their life. And the question is, are you alert enough to know you're being lucky or you're becoming lucky?

There are a lot more companies with a lot younger people. It is just like 23-year-olds are starting companies, and they are scaling really quickly.

People have presences, both online and in real life. You can choose to show everything, meaning all sides of you, or you can choose to be selective.

I try to list the top three things to get done every day, and I'll be lucky if I hit all three, but it's amazing what that does to keep you on track.

Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me.

There's a natural set of constraints with mobile phones that force you to be a better photographer by acknowledging and observing the world around you.

In my fourth grade classroom, I even instituted a government structure, because I was really interested in people having positions and there being law.

In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.

Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.

Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.'

If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page.

It's wonderful when you pair entrepreneurs together because they can share experiences and in some ways push each other to build better products going forward.

I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone.

You can build a filter app get people really excited, but the way to keep them is to provide long-term value. Long-term value is, in fact, being its own network.

'Instagram' Direct is a really interesting feature because it's grown significantly since we launched it. People continue to use it to communicate more privately.

Facebook's campus has a lot of creative spaces: an analogue print shop, a candy store. It's a dynamic place and one of the best environments I've been in, period.

A photo app is a utility. It's like comparing 'Twitter' to Microsoft Word. If you want to be an author, you're not always going to constrain yourself to 140 characters.

All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it.

'Instagram' can engage generations of people that may not be on Facebook yet. I think that's true with 'WhatsApp,' and I think that will be true with things like Oculus.

I always look toward teens on Instagram to really understand what's going on. For some reason, when you're a teen, you just understand the world better than anyone else.

On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.

Mike Krieger and I started talking, and he decided he liked the idea of helping start the company. Once he joined, we took a step back and looked at the product as it stood.

Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads.

A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.

Mobile has created a totally different dynamic for discovering apps. You're sitting in a bar, and your friend is taking some pictures, and then you ask what app they're using.

On average, people miss about 70 percent of the posts in their 'Instagram' feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible.

A lot of the earliest 'Instagram' celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.

Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world.

Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world.

Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone.

I'm always in awe of people who are artists in their fields - people who understand that simply by taking ideas and translating them into reality, they've created value in the world.

I’m always in awe of people who are artists in their fields – people who understand that simply by taking ideas and translating them into reality, they’ve created value in the world.

Having a company that's successful is a wonderful platform to do new things. You don't have to raise money for it; you can take profits from the company and pump them into new business.

I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera. Someone who does this wonderfully well is Lena Dunham.

It is cool to see that the fashion world has really taken to 'Instagram,' but, again, it is one of the many examples of many communities, whether you are a chef, a skateboarder, a surfer, a skier.

The way people communicate is changing, and no one knows this better than teens. We are using images to talk to each other, to communicate what we're doing, what we're thinking, and to tell stories.

Our goal is really to make sure that 'Instagram', whether you're a celebrity or not, is a safe place and that the content that gets posted is something that's appropriate for teens and also for adults.

Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion.

Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network.

When you're introducing a mobile app, you look around and say, 'We could be doing 15 different things, but how do we communicate to someone why they would want to download and even sign up for this thing?'

'Instagram' is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos.

It helps to see the world through a different lens, and that's what we wanted to do with Instagram. We wanted to give everyone the same feeling of discovering the world around you through a different lens.

There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed.

One of the earliest requested features was to do premium filters where a brand could sponsor a filter. It's just not in our wheelhouse. It doesn't feel 'Instagram'-my in the way that the high-quality brand ads do.

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